The young Roblox audience, however, preferred a bit of hand-holding, with clear directives and activities. At the same time, the Gang’s game was complex, leaving a lot up to users to figure out. But lots of tween Roblox users were really on the platform to hang out with each other, almost like it was a social network turns out there’s a lot of free-form loitering in the metaverse. “Nobody liked our game.” The Gang Sweden learned the hard way that Roblox was something singular.įor starters, their game was heavily goal- and competition-oriented-you know, like a game.
“We thought we were going to do really, really well,” Holmström recalls, “because the competition was really low.”
It sounded like an opportunity for an easy win: Members of Holmström’s team had loads of experience with so-called AAA games-some had worked on mainstream blockbusters like Return to Castle Wolfenstein and Warhammer: Vermintide-while much of what was happening on Roblox was built by the platform’s own community.
0 kommentar(er)
